If business is the strategy around making something that people want to buy, branding is the vessel for showing people what that idea looks, feels, sounds, smells, and tastes like. Your brand is, by far, the most important function of growing your business, and it’s also one of the most difficult pieces of a company to get “right.” In this session, Jessica Korthuis, Founder & CEO of Sohuis, two-time entrepreneur and global brand strategist, will be covering how you can take advantage of the market changes that have happened as a result of the Coronavirus to build and expand your brand's impact, growth, and profitability.

Jessica will be sharing 6 successful components to all successful global brand strategies, and she’ll shine light on how any type of business can pivot and reposition their brand. If you're unsure of where to take your brand next and how to pivot, this session is a must-attend.